Job Overview
Qatar Airways Group is seeking a Manager Integrated Product & Service Communications to lead strategic communication initiatives for inflight products and services. This role plays a critical part in translating complex product innovation, customer experience strategies, and design concepts into clear, compelling narratives across internal and external stakeholders.
Key Responsibilities
- Plan, develop, and execute integrated communication strategies for inflight products and services
- Develop comprehensive product briefs, narratives, and technical documentation
- Collaborate with interiors, culinary, inflight entertainment, digital, and design teams
- Align all communication with Qatar Airways brand strategy and customer experience goals
- Translate technical and operational updates into accessible and consistent narratives
- Act as central communications advisor for product and service programs and executive updates
- Support product and employee engagement launch campaigns and coordinate with Marketing & PR
- Develop communication content for townhalls, board presentations, keynotes, and briefings
- Translate strategic vision and design rationale into compelling stories that inspire stakeholder alignment
- Support SVP PDD in ensuring consistent messaging across Qatar Airways Group entities
- Build and manage a forward-looking content calendar aligned with key milestones and CX roadmap
- Articulate product features, USPs, and benefits using strong storytelling and visuals
- Serve as the single point of contact for communication planning across multiple workstreams
- Develop and monitor KPIs and dashboards to measure initiative success
- Lead, mentor, and develop team members while fostering a culture of excellence
Qualifications & Experience
Excellent command of the English language
Bachelor’s degree in Communications, Marketing, Business, PR, or related field
Master’s degree is an advantage
Minimum 10 years experience in corporate communications, product marketing, or strategy
Strong understanding of customer experience (CX) principles
Experience in airline, travel industry, or branding agencies preferred
Proven ability to collaborate with senior stakeholders and subject matter experts
Excellent copywriting, editorial, and storytelling skills
Strong stakeholder management and influencing abilities
Proficiency in MS Word, PowerPoint, Adobe Creative Suite, CMS, and content tools
Strong project management and organizational skills
Leadership experience managing cross-functional and multicultural teams
