Most companies use Applicant Tracking Systems (ATS) to screen resumes before a human ever sees them. Using the right keywords in your job applications increases the chance your resume passes the system and gets noticed by recruiters.
This guide explains how to effectively use keywords in your job applications.
1. Understand Job Description Keywords
Carefully read the job description to identify:
- Required skills
- Industry terms
- Qualifications
- Job responsibilities
Highlight these words for inclusion in your application.
2. Include Keywords in Your Resume
Place keywords naturally in:
- Skills section
- Job experience descriptions
- Certifications
- Achievements
Avoid keyword stuffing; the text should remain readable.
3. Use Keywords in Your Cover Letter
- Mention relevant skills
- Reflect the language used in the job posting
- Show how your experience matches the keywords
4. Use Action Verbs and Industry Terms
Combine keywords with strong action verbs like:
- Managed, Designed, Implemented, Achieved
- Use terms specific to the role or industry
This increases ATS and recruiter readability.
5. Customize for Each Job Application
Every job post is slightly different:
- Adjust your resume and cover letter
- Include keywords unique to each job posting
- Don’t send generic applications
6. Check with Online ATS Simulators
You can test your resume using online tools to:
- See if ATS can read it
- Check keyword matching
- Improve weak areas
Conclusion
Using keywords in job applications improves your chances of getting past automated systems and impressing recruiters. Customize your resume and cover letter for every application and stay strategic.
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